FREE Lunch & Learn: 4 Fabulous Tips for Video Marketing on Social Media in 2020 with Karen Kefauver

What: 4 Fabulous Tips for Video Marketing on Social Media in 2020

Time: February 11th, 1 pm to 2 pm 

Location: Satellite Santa Cruz, 325 Soquel Ave., Santa Cruz, CA 95062

Video marketing continues to explode across all social media platforms. The trend has been growing for years, but in 2020, if you’re not using video, you’re getting left behind. Your customers like and want to see your videos: 73% of consumers say that they have been influenced by a brand’s social media presence when making a purchasing decision. So what holds you back from making videos? This talk will focus on the big picture and is not a step-by-step how-to. You’ll leave with clear idea of where to start your video marketing. We’ll address these common questions:

1. Which social media platform to choose

2. Ideal length of video

3. Best types of videos

4. How to prepare and promote your video.

The presentation will be followed by Q and A. 

Karen Kefauver is a social media coach who has worked with hundreds of small business owners, entrepreneurs and nonprofits to increase brand exposure, grow business and gain confidence in using social media marketing effectively.  She launched her business as a social media coach, speaker and educator in 2010. Karen currently teaches social media classes at the Santa Cruz Small Business Development Center at Cabrillo College. A freelance journalist for 20 years, Karen’s travel and sports stories have appeared in the San Francisco Chronicle, the San Jose Mercury News and dozens of newspapers and magazines. Contact her at